(Image caption: UNIFYD, curated by Shah Rukh Khan, will bring more than 15 Indian artists to Etihad Live on Yas Island, Abu Dhabi, on March 20, 2027)
Abu Dhabi, UAE: Bollywood superstar Shah Rukh Khan has announced UNIFYD, a one-day music festival bringing together more than 15 Indian artists at Etihad Live on Yas Island on March 20, 2027.
Curated by Khan, the festival will feature multiple stages and a diverse mix of Indian music genres, attracting audiences from the UAE and beyond.
The first confirmed performers include Arijit Singh, Karan Aujla and Sonu Nigam.
Shah Rukh Khan to Curate the Festival
Speaking about the event, Khan said music has the same extraordinary power as storytelling to bring people together.
He added that UNIFYD would unite some of India’s leading artists on a shared stage for the first time, promising a large-scale celebration of music, energy and entertainment.
The festival is being produced by D’YAVOL Live and District, in collaboration with the Department of Culture and Tourism – Abu Dhabi and Miral, and in association with Emirates NBD.
Arijit Singh, Karan Aujla and Sonu Nigam Confirmed
Arijit Singh, a two-time National Film Award winner, is among the first artists confirmed for the festival. He is widely recognised for Bollywood hits including Tum Hi Ho, Channa Mereya, Chaleya, Apna Bana Le and Sajni.
Punjabi singer and rapper Karan Aujla will also perform. Known for tracks such as Tauba Tauba, Softly, Winning Speech and Admirin’ You, Aujla has developed an international following.
Veteran playback singer Sonu Nigam is also set to take the stage for a special performance. Organisers said the appearance would mark the first time in his career that he performs at a music festival.
Nigam is known for popular songs including Kal Ho Naa Ho, Abhi Mujh Mein Kahin and Main Agar Kahoon.
Further artists and festival details are expected to be announced in the coming days.
UNIFYD Plans to Expand Internationally
Abu Dhabi will host the festival’s inaugural edition, with organisers also revealing plans to expand UNIFYD to other cities and international markets in the future.
The event aims to bring together different generations and styles of Indian music through a large-scale live entertainment experience.
When Do UNIFYD Tickets Go on Sale?
Tickets will be available exclusively through the District app.
- October 19, 9:30am UAE time: Early access opens for Emirates NBD cardholders.
- October 20, 9:30am UAE time: Early-access period ends.
- October 20, 10:30am UAE time: General ticket sales begin.
With more than 15 artists expected across multiple stages, UNIFYD is set to bring a major Indian music celebration to Yas Island in March 2027.
Image caption: UNIFYD, curated by Shah Rukh Khan, will bring more than 15 Indian artists to Etihad Live on Yas Island, Abu Dhabi, on March 20, 2027.
