Electronic Arts (EA) is banking on the release of “Battlefield 6” to reignite its flagship franchise and reclaim ground from rival “Call of Duty”, as the gaming giant prepares to go private following a $55 billion sale to a Saudi-backed investor group.
Launching this Friday, “Battlefield 6” marks a crucial test for EA’s portfolio, especially after the disappointing performance of “Battlefield 2042.” The new title, developed by four in-house studios and led by former “Call of Duty” veterans Vince Zampella and Byron Beede, returns to a modern warfare setting with large-scale combat and the revival of the traditional class system — a move praised by longtime fans.
Industry experts say the stakes are high. “This is a make-or-break release,” said Joost van Dreunen, gaming professor at NYU’s Stern School of Business. “EA needs a solid win to get through a tough period for the industry.”
The game’s beta test drew over 521,000 concurrent PC players, a record for the franchise and even surpassing “Call of Duty’s” all-time peak. Analysts believe “Call of Duty fatigue” and EA’s renewed focus on gameplay realism could help shift momentum.
Meanwhile, “Call of Duty: Black Ops 7” — set for release in November — has faced backlash over its sci-fi elements and microtransactions, giving EA a timely opening to reassert Battlefield’s identity.